Economic Restructuring

"Scott Day was really helpful because [he] commented on the [store's] name and about how it should convey a more fun, colorful, kid sound. He also talked about what we could do to change our windows and that we shouldn't have all of our bestsellers right as you walk in. As a result, sales have gone up in the last few months, especially for toys and books." Robin Hendrix Co-Owner Totally Kids, Winstead CT

Business Mix and Cluster Analysis

Before new businesses are recruited, there needs to be a determination about how particular businesses can compliment existing business and how they can share the same customer base. A strong business clustering plan will place business in the best possible location, thereby building more traffic for existing businesses.  During this visit, data on downtown's businesses and customers are reviewed to determine downtown’s strength and position in the market.  Observations based on downtown's customers, existing businesses, and market potential are turned into several clustering maps depicting the ideal location for new businesses.