Economic Restructuring
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"Scott Day was
really helpful because [he] commented on the [store's]
name and about how it should convey a more fun, colorful,
kid sound. He also talked about what we could do to change
our windows and that we shouldn't have all of our bestsellers
right as you walk in. As a result, sales have gone up
in the last few months, especially for toys and books."
Robin Hendrix
Co-Owner
Totally Kids, Winstead CT |
Business Development and Marketing Plan
After the
market analysis is complete, UDS will assist the Department in
developing a business development and marketing plan/promotion strategy
for each commercial district. The strategy will focus
on such key areas as:
- Expanding and strengthening existing businesses,
- Recruiting/developing new businesses,
- Alternative economic uses for properties; and
- Opportunities for existing businesses to expand their markets in
the city/suburbs
During a two-day session, UDS will use the results of the market analysis
as the basis for working with the commercial district to develop
a marketing plan that targets the commercial district’s key markets,
strengthens existing special events, recommends merchandising strategies
for retailers.
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