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Economic Restructuring

"Scott Day was really helpful because [he] commented on the [store's] name and about how it should convey a more fun, colorful, kid sound. He also talked about what we could do to change our windows and that we shouldn't have all of our bestsellers right as you walk in. As a result, sales have gone up in the last few months, especially for toys and books."

Robin Hendrix
Totally Kids, Winstead CT

Business Development and Marketing Plan

After the market analysis is complete, UDS will assist the Department in developing a business development and marketing plan/promotion strategy for each commercial district.  The strategy will focus on such key areas as:

  • Expanding and strengthening existing businesses,
  • Recruiting/developing new businesses,
  • Alternative economic uses for properties; and
  • Opportunities for existing businesses to expand their markets in the city/suburbs

During a two-day session, UDS will use the results of the market analysis as the basis for working with the commercial district  to develop a marketing plan that targets the commercial district’s key markets, strengthens existing special events, recommends merchandising strategies for retailers.

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