Merchandising for Independent Businesses
|Scott works with a business owner in
downtown Carlsbad, NM during a recent merchandising visit.
helps retailers determine the best way to manage their inventories, assists
them in improving the floor plan of their stores so that customers
see more of the available products, and helps merchants develop
a visual image that is appropriate for the customers they serve.
Many small independent retailers don't have access to these
tools or to the systems that larger retailers use on a daily
basis. The workshop will help retailers devise their own models and tools
so that they become more competitive and present professionally
polished business images.
Workshop participants will learn how to:
a favorable first impression of their business by improving
their window displays, and exterior facades as well as their
in-store graphic images.
obvious floor plans that introduce new products to the customer. This
is accomplished by working with traffic patterns to make weak
areas stronger and by improving the visual coordination of merchandise,
ultimately increasing impulse purchases.
improve the visual appeal of the business with coordinated
divide the store into departments and merchandise categories
so buying decisions are easier to make. These divisions allow retailers
to discover what customers actually purchase, in what quantities,
and when these purchases are likely to occur, ultimately improving
existing space effectively to create greater sales with little
models that assign values to the visual or artistic aspects
of merchandising, and how to use these models in conjunction
with the inventory planning aspect of merchandising.
true return on inventory investment. This uses the concept of
sales per square foot and gross margin return on inventory investment. These
indicators take into account the average daily customer counts
for a store and typical sales figures in comparison to other similar
basic principals of design display that are easily implemented. Retailers
will learn how to develop displays that are visually organized
and simple, making selection and purchase easier.
This demonstrates a reset of a shelf fixture.
The idea is to increase product density and to organize products
in a way that makes it easier for customers to shop.
to download this example (PDF - 200KB)